Welcome to the West Africa Japan Chamber of Commerce, where we foster dynamic partnerships between two vibrant business cultures. Our mission is to build bridges between Japan and West Africa, promoting mutual growth and prosperity through collaboration and innovation.
We are committed to providing a platform for businesses to engage & thrive, offering resources, networking opportunities, and insights into the unique markets of both regions.
Join us in creating a future where cultural exchange and economic development go hand in hand, empowering businesses to explore new horizons and achieve their goals.
Meet our founders
Loic Sar
Co-Founder
Part of the leadership team of Supplier Management at Daimler Truck Asia, Loic Latyr Sar brings strategic vision to global supply chain operations and electric mobility transformation initiatives across international markets.
Loic has over 13 years of experience in automotive supply chain management, logistics strategy, and business development. Prior to his current role, he successfully led the launching management for electric mobility at Daimler Truck Asia, spearheading the series production launch of eCanter across global markets. As Manager of Logistics Network Planning & Strategy, he drove significant cost optimization through strategic route planning and digital transformation initiatives while leading cross-functional teams across complex operational environments.
Within the automotive sector, Loic has distinguished himself through leadership of electrification projects and supply chain innovation. His strategic contributions include developing integrated transparency systems and managing transformational supply chain restructuring initiatives across international operations.
Before joining automotive, Loic served as a Human Resources Consultant at Hays Specialist Recruitment, developing expertise in executive search and strategic talent acquisition while building partnerships across manufacturing and pharmaceutical industries.
Loic’s global experience, multicultural background, and international education at Sophia University in Japan and University of Westminster in London uniquely position him to take your business to the next level.
Boris Ouedraogo
Co-Founder
Originally from Burkina Faso, Boris had the unique experience of growing up in Japan during his childhood and currently lives in Tokyo since 2022. With over 15 years of experience in technology consulting and software implementation—primarily in the financial services industry—he brings a practical understanding of how global businesses operate and grow. Both West Africa and Japan are home to him, and that dual connection is what drives his passion for building stronger ties between the two regions.
01
Values
Cultural Sensitivity
We prioritize understanding and respecting the unique cultural nuances of both Japan and West Africa, ensuring our initiatives are inclusive and impactful.
02
Commitment
Dedicated to Excellence
Our commitment to excellence drives us to provide top-notch services, support, and resources that empower businesses to thrive in a competitive global market.
03
Leadership
Guiding Principles
Our leadership team embodies the spirit of collaboration, fostering strong ties between Japan and West Africa to drive mutual growth and success.
Mission
Core Objectives
Vision for Growth
We aim to create a thriving business environment that promotes sustainable partnerships, embraces cultural differences, and strengthens economic development across both regions.
